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911solutions.com is a leading application
service provider for Internet content providers and companies in search of a
technology gateway that links and integrates Web-based content, commerce and applications
with Wireless Application Protocol (WAP)-enabled phones. Through the technology provided by 911solutions.com,
comapnies are
able to understand and fulfill the wireless content preferences of their target base
subscribers, regardless of which type of medium they use to access web content. Similarly,
companies use 911solutions.com technology to intelligently reach millions of wireless subscribers,
matching specific content offerings to individual subscriber profiles. In providing a link between wireless phone
users and Internet users, 911solutions.com has created an exciting opportunity for wireless network
operators, Internet content providers and e-commerce companies to mine wireless phone
users for information about the exploding market for wireless data services.
The wireless data services 911solutions.com
can equip companies with today enable their subscribers to retrieve Internet content using
either their WAP-enabled or a desktop.
Users configure the 911solutions.com wireless applications themselves through a company-branded Web site
operated by 911solutions.com, as well as through regular interaction with the content, e-commerce
and portal companies who 911solutions.com develop the a wireless web site for. It works simply like this, subscribers
create a wireless data 'profile' that houses their information and e-commerce preferences.
They can then retrieve the information they want anytime with only a few keystrokes on
their phone.
As subscribers with
WAP-enabled phones move between access mediums ie. a desktop, 911solutions.com seamlessly migrates
subscribers' wireless data profiles to the new form of delivery. This critical migration strategy
guarantees that companies and content providers will continue the relationships they have
built with subscribers without an interruption in wireless web or regular services.
The Wireless Data Market
In the past five years, wireless networking and data transmission technologies have come a
long way. Where carriers once dealt only in voice-centric networks, the advent of more
advanced cellular networks has made the transmission of both voice and data
transmissions-including more and more information from Internet content and commerce
providers-an emerging force in the wireless market. WAP-enabled phones are either already
available from or in rapid development by most of the world's handset manufacturers. These
new wireless devices are equipped with microbrowsers-built-in gateways to the Internet
that enable users to pull Web-based information on demand.
While carriers and
content providers are still searching to understand what information services customers
will want, they understand that wireless Internet access is the wave of the future. Just
as wireless voice service changed the paradigm of telephony-subscribers could suddenly
have calls placed to where they were, not where their phone happened to be-wireless
Internet access is freeing up subscribers to access the Internet from where they are, not
where their computer happens to be. For these reasons, wireless service providers are
forging ahead in wireless data. There is consensus that, as the number of cellular voice
subscribers soars from 300 million to 1 billion between the end of 1999 and 2003, the
demand for data services will experience relatively similar growth.
911solutions.com and the Wireless Data Opportunity
With its background in wireless networking and web development, 911solutions.com understands the standards and
protocols that govern how wireless calls and data are transmitted. 911solutions.com also
understands that companies are struggling to develop expertise in the rapidly emerging
wireless data and Internet market, and that compounding their struggle is a need to simultaneously
maximize their current-web generation technology investments and still devote the resources
necessary to upgrade their web sites for WAP-enabled services.
911solutions.com provides companies
an opportunity to test the future potential of their next-generation investments today.
How? 911solutions.com technology gives web site operators the ability to enable
true, two-way Internet communications, content retrieval and e-commerce transactions,
through their customers' existing cell phones. There are 30 million
current-generation digital phones in service today, and that number is projected to swell
to 40 million by the end of 1999.
Without the need to immediately
invest in WAP-enabled handsets and the network infrastructure that supports them, companies
can begin to identify the types of users and services that next-generation wireless data
platforms will attract. In so doing, the companies create invaluable subscriber profiles
that will help them tailor services to meet specific market interests. With this
information, companies can lower their risks of rolling out WAP-enabled services and ensure
an immediate market for wireless data services. Moreover, once the companies do roll out
WAP-enabled web sites, 911solutions.com will work with companies to seamlessly migrate their
customers-vis-a-vis their profiles-to this new platform.
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